Thousand Smiles.Good Life ThroughBest Dentistry.

Thousand Smiles is a premium dental clinic in Earls Court, London — and the parent brand under which Smile Clinic London sits. The clinic combines advanced dental technology, clinically-proven techniques and a highly experienced team with something unusual for premium care: flat, transparent prices.

Identity had to read as luxe and classical — gold, silver and ink on black — while the digital story had to evolve from a bold v1 face-collage site into a warmer, conversion-led v2 with social proof, an Invisalign offer and softer organic shapes. We treat it here as one engagement told across two beats: brand identity, then a web evolution v1 → v2.

Four classical swatches sampled directly from the emblem and applied consistently across both website builds: antique gold for warmth and primary, platinum for the silver strokes and fine rules, ink black for the disc and footers, paper white for the rest. A single deep-navy accent appears as the v2 redesign's primary button colour.

v2 keeps the gold-on-black equity but breathes: a warm gold/taupe hero with a smiling clinician holding a tooth model; a Google "5 stars, 193 reviews" badge front-and-centre; an Invisalign "Say HI.. to Straighten Teeth" offer card; and soft organic blob shapes carving the layout.

Treatment is tabbed (Cosmetic Dentistry / General Dentistry / Facial Aesthetics) over a row of service cards — Invisalign, Teeth Whitening, Porcelain Veneers, Composite Bonding. A "Welcome to Thousand Smiles Dental Clinic — A Different Kind of Dental Experience" section, a '10+ Years of Experience' badge and the line "Good Life Through Best Dentistry!" close it. Refreshed contact: 020 3773 2280 · [email protected].

A full brand identity treatment plus two website builds — the original Thousand Smiles site and a later redesign — with the parent / sub-brand system that hosts Smile Clinic London.