Brand Identity · Packaging · Livery · Signage · Web
XCuts.Drilling.Cutting. Edging.
A cut-to-size joinery and board specialist in Hatfield, open to public and trade — we built a full brand system from the X-mark up: stationery, packaging, two vans, environmental signage, an event stand and a workshop-led e-commerce site.
01 / The Brief
Trade-grade.Public-friendly.Fast-turnaround.
XCuts is a Hatfield workshop specialising in cut-to-size MDF and furniture boards, edge-banding, CNC milling and spray painting. The brief was to build them an industrial-grade identity for the trade while keeping the front door open to the public — clean enough for a designer's mood board, dependable enough for a builder's van.
We built the system from one device: the X parallelogram flash, set on a near-black icon square. From that flash everything follows — stationery, kraft packaging, vehicle livery, environmental signage, a tradeshow stand and a workshop-led e-commerce site with three lead-time tiers (Standard 5–6 / Fast 3–4 / Super Fast 1–2 days).
03 / The mark
One parallelogram.The whole system.
The mark is a single red parallelogram crossing the X — a saw-cut, a strike-through, a tally-mark all at once. We treat it three ways: as an app icon on near-black for digital, as a charcoal-on-light wordmark for documents and the workshop, and reversed in white on the red panels that lead the website.
04 / Palette
Red. Charcoal.White. Kraft.
Four working colours, each with a job: a signal red that lives on the van and the X-flash, ink charcoal for the wordmark and headers, white as the reversed mark and base, and a natural kraft for the packaging that ships orders out the door.
Vans, panels, X-flash
Wordmark & type
Reversed & surfaces
Cartons & tape
05 / Pattern
The X-tile.Big to small.
The X-flash tiles into a pattern that scales: small on conference badges and lanyards, mid-size on packaging tape and stand banners, big on the van wraps. It's the connective tissue across every application below.
06 / Stationery
Cards, notebook,pen, letterhead.
A tight stationery suite — the white-on-red "XCUTS" card paired with a red "Drilling. Cutting. Edging." card on a wood-and-metal slat backdrop; a red notebook with a black elastic band; a branded pen; a printed letterhead and a red presentation folder — all reading from the same X-flash and contact block (0208 236 2313 · [email protected] · www.xcuts.co.uk).
— The promise across the brand
Trustworthy.Efficient.Fast.— XCuts
07 / Packaging
Pallets,mailers, tape.
Cut-to-size joinery means orders arrive flat and stacked. We designed a kraft carton system that reads from a pallet across a warehouse: bold X-flash, full wordmark, three-line tagline. A premium "Special Box" with branded black/white/kraft tape and an order-number panel handles smaller online orders and samples.
08 / Vehicle livery
Two vans.One pattern.
The X-tile pattern wraps the side of a red & white Ford Transit and a red & charcoal VW Crafter — same vocabulary, two reads. "Drilling. Cutting. Edging." sits on the rear doors and side cab, contact details on the slider. Both vans were designed to read from across a builder's yard.
09 / Environmental & Events
The workshop,the stand,the badge.
A glass meeting room with frosted "XCuts — Drilling. Cutting. Edging." vinyl meets a large red-and-charcoal X on the reception's timber-panel wall. The same system scales out to a tradeshow: a hanging circular banner over branded plinths, a digital totem, a roll-up, a stack of CNC-engraved timber samples, branded workwear, and red conference badges on red lanyards.
10 / Website
An e-commerceworkshop.
A dark industrial header carries the XCuts mark and nav (Decor Collections, Services, Products, Showroom, Shop online) over a top strip with the three lead-time tiers: Standard 5–6 / Fast 3–4 / Super Fast 1–2 working days. A workshop hero, a red Services band (Cut, Edge & Spray / CNC Cutting / Sliding Doors), "We are open to public and trade", "XCuts: Trustworthy, Efficient & Fast." and a "One-stop shop for cut-to-size MDF" — closing on Panels Edge Banding with Shop / Find out more CTAs. Live at xcuts.co.uk.
11 / Deliverables
Everythingshipped.
A full brand identity, an application system across print, packaging, vehicles and environment, and a workshop-led e-commerce build. The flagship piece in the studio's industrial-trade portfolio.
- 01Logo system
- 02X parallelogram mark
- 03App / favicon icon
- 04Reversed & mono marks
- 05X-tile pattern
- 06Colour palette
- 07Typography & type scale
- 08Business cards
- 09Letterhead & stationery
- 10Notebook & pen
- 11Folder
- 12Packaging — shipping cartons
- 13Mailer box (Special Box)
- 14Branded tape
- 15Vehicle livery (×2)
- 16Environmental / glass signage
- 17Exhibition stand, badges, lanyards, workwear
- 18E-commerce website UI & build
