Brand Identity · Stationery · Livery · Website
VIP CarpetCleaning London.Clean. Fresh. Premium.
A premium carpet and upholstery cleaning company in North London (N12), residential and commercial, with twenty years of experience and an eco-friendly process — wrapped in a forest-green and gold brand system and a service site to match.
01 / The Brief
Premium service.Spotless results.Eco-friendly.
VIP Carpet Cleaning London is a North London cleaning company at 304A Ballards Lane (N12), serving residential and commercial clients with around twenty years of experience and an eco-friendly process. "Clean. Fresh. Premium." isn't a tagline they wanted decorating the work — it was the promise the brand had to look like.
We built a full identity around a confident gold figure-mark on deep forest green, a brand kit covering primary, horizontal and stacked logos plus an app/icon mark, a pattern, stationery, vehicle branding, and a website with social proof at the top of every viewport. Local SEO and reviews infrastructure round it out.
03 / Mark & lockups
Primary, horizontal,stacked & icon.
A small family of lockups for the places service brands actually need them: primary for letterheads and the website header; horizontal for vehicle slider doors; stacked for square avatars; and a tight green-square gold-figure icon for app, favicon and badge use.
04 / Palette & type
Forest green,warm gold,geometric type.
Two anchor colours — deep forest green and warm gold — backed by a light gray and white for surfaces. The brand's own typography pairs a futuristic geometric heading face (Eurostile Extended Bold) with Montserrat for body. Disciplined, premium, easy to maintain across a small team.
Logo bar & buttons
Figure, rules, badges
Soft sections
Cards & copy
Heading
Cleaning
Brand-supplied: Eurostile Extended Bold — futuristic geometric sans
Body
Brand-supplied: Montserrat — clean modern sans-serif
05 / Pattern
The gold figure,tiled.
A repeating gold-figure pattern — the same icon, scaled small and at a soft tint — used as a texture on the letterhead corner, the brand kit and the website footer. Quiet enough not to compete with the photography, present enough to identify the brand across blank surfaces.
06 / Stationery
A letterhead,a card.
A printed letterhead carries a green + gold ribbon wave at the top edge and a small icon-coded contact block at the foot — phone, telephone, web, email, address (304A Ballards Lane, London N12 0EY). Business cards lift straight from the same system.
— The promise across the brand
Clean. Fresh.Premium.Your satisfactionis VIP.— VIP Carpet Cleaning London
07 / Vehicle branding
A working vanthat reads premium.
Vehicle branding designed for residential streets: a clean white panel van with a green-gold sweep across the side, a large stacked logo, and bold contact strip in the driver's eye-line. The same van turns up on the live site's townhouse hero — the brand walking its own talk.
08 / Website
Reviews abovethe fold.
A header carrying the logo, phone, email and Book Online; a London-townhouse hero with the branded van and "Your Professional Carpet Cleaning Company in London"; Google / Excellent / Nextdoor badges right beneath the buttons. A "Carpet Cleaning London" section with a 20-years-of-experience gold badge, and a 5.0 reviews block pulling from Google, Facebook and Yell. Live at vipcarpetcleaninglondon.co.uk.
09 / Deliverables
Everythingshipped.
Brand identity, a printed brand kit, stationery and vehicle branding, plus a service website with reviews infrastructure and local SEO scaffolding.
- 01Logo system
- 02Logo variations (primary / horizontal / stacked)
- 03Gold-figure mark & app icon
- 04Pattern / texture
- 05Colour palette
- 06Typography (Eurostile + Montserrat)
- 07Brand guidelines / kit
- 08Brand personality & messaging
- 09Business cards
- 10Letterhead & stationery
- 11Vehicle livery
- 12Website UI design
- 13Responsive build
- 14Reviews & social-proof modules
- 15Local SEO
