Brand Identity · Print · Website
Tunbridge WellsDental Care.Quality, & calm.
An NHS and private dental practice in Royal Tunbridge Wells — a thin architectural monogram on deep navy, a small print system, and a clean, reassuring website with transparent, inclusive pricing.
01 / The Brief
Royal Tunbridge.Quality care.No hidden costs.
Tunbridge Wells Dental Care is an NHS and private practice at 5A Molyneux Park Rd, TN4 8DG. Reputable dentists, modern equipment, and a deliberately calm clinic environment — with transparent, inclusive pricing and no hidden or bait charges. The brand had to read as clean, architectural and reassuring without ever feeling cold.
We built a thin, architectural TWD monogram for a navy ground, a small print system around an appointment-reminder card, and a periwinkle-on-navy website that puts "quality dental care and treatment" front and centre with a six-card treatments grid and a one-step appointment form.
03 / Palette
Ink navy.Light periwinkle.Off-white.
A tight four-colour system, sampled directly from the brand's own swatches. Ink navy carries the headers, footers and buttons; a soft periwinkle holds the monogram, panels and accents; off-white and near-black handle base surfaces and body text. Read as competent, clean, modern.
Logo ground, buttons, footer
Monogram & panels
Surfaces & cards
Body & contrast
04 / Print
An appointmentreminder card.
A small piece of print that does a lot of work: a navy / periwinkle split-front carrying the TWD logo, contact block and a vertical 'Appointment Reminder' tab; on the back, a navy card with Name / Date / Time fields and the line "reschedule at least 48 hours prior". Designed to live in a coat pocket and turn up at the right week.
— The line that runs through the brand
We providequality dentalcare & treatment.— Tunbridge Wells Dental Care, homepage
05 / Website
The practice,on the page.
A navy + periwinkle homepage that opens with "We provide quality DENTAL CARE and TREATMENT", a Welcome section, and a six-card treatments grid: Dental Implants, Teeth Whitening, Mouth Guards, Root Canal, White Fillings, Dentures. A "Request an Appointment" form, a "Why Choose Tunbridge Wells Dental Care?" list, patient reviews, and a footer carrying CQC / NHS / GDC accreditation. Live at tunbridgewellsdentalcare.co.uk.
06 / Deliverables
What weshipped.
Identity, a small print system, and a website — sized for a single practice that wanted clean, modern and reassuring without the medical-design cliches.
- 01TWD monogram / logo system
- 02Logotype lock-up
- 03Colour palette
- 04Typography & UI type scale
- 05Button & CTA system
- 06Appointment-reminder card (front & back)
- 07Stationery system
- 08Iconography (treatment marks)
- 09Web UI design
- 10Responsive layout
- 11Treatments grid & cards
- 12Appointment / contact form
- 13Front-end build
