Brand · Packaging · eCommerce
Pet Food Online.Premium foodfor happy pets.
A premium pet nutrition brand serving cats and dogs across the UK — we built the full identity, packaging system, eCommerce site and paid creative templates from scratch.
01 / The Brief
Premium pet foodmade approachable.
Pet Food Online LTD imports super-premium Scandinavian dry food and sells it direct to UK pet owners — a category dominated by either supermarket lookalikes or clinical, prescription-feeling packaging with very little in between.
We were asked to build a brand that felt warm and family-led on the shelf, but serious about nutrition under the hood — strong enough to carry across four product lines, a Shopify store, paid social, sample-pack mailers and email automations without losing its voice.
03 / Palette
Warm, friendly,serious about food.
A coral-led palette anchors the brand with appetite and warmth — never the medicinal navy or supermarket yellow the category defaults to. Blush pink softens it for lifestyle and packaging, warm cream gives the system its paper weight, and charcoal carries every piece of nutritional information with clinical clarity.
RGB 255 · 107 · 61
PMS Orange 021 C
RGB 255 · 217 · 212
Lifestyle & packaging
Pack stock & backgrounds
Body & nutrition copy
04 / Packaging
A pack systemfor the whole shelf.
Four colour-coded lines — Dog, Cat, Puppy and Hypoallergenic — built on a single architecture. A consistent header, animal portrait and nutrition badge sit above a coloured wave that flips by line, so the range reads as one family from a metre away and still tells a vet customer exactly what they need at arm's length.
— A note on the work
A pet brand thattreats grown-upslike grown-ups —and pets likefamily— Studio note
05 / Website
An eCommercefront door.
A bespoke Shopify build with a custom theme — product pages tuned for nutrition transparency, a trial-pack flow that turns curious browsers into first orders, and a checkout designed around repeat delivery rather than one-off purchase. Live at petfoodonlineltd.com.
06 / Deliverables
Everythingshipped.
A full eCommerce-flavoured rollout covering brand, packaging system, Shopify build, lifecycle email and paid creative — every asset designed, built and handed over by the studio.
- 01Logo & brand mark
- 02Brand guidelines
- 03Packaging system (4 lines)
- 04Nutrition iconography
- 05Pack photography direction
- 06Lifestyle photography direction
- 07Trial pack packaging
- 08Shopify build
- 09Custom theme
- 10Subscription & repeat delivery
- 11Email automations
- 12Paid social creative templates
