Brand · Packaging · eCommerce · Editorial
Pajoux.Confectionery,crafted with care.
A premium British confectionery brand selling chocolate-coated nuts, Turkish delight, liquorice and gift collections — built around an editorial visual language and a matte-black-jar packaging system that turns every shelf into a still life.
01 / The Brief
An everyday treat,treated like couture.
Pajoux LTD is a London-based confectionery house with a singular product idea — premium ingredients in a system that looks at home on a marble countertop or in a Selfridges window. They came to us with a small product range and an ambition to launch a flagship eCommerce experience without losing the editorial polish that defined the brand.
We delivered a complete identity refresh, a scalable matte-black-jar packaging system across 30+ flavours, an editorial photography direction, and a custom Shopify build with gift card, bundles and subscription functionality.
03 / Palette
Black, ivory,and a flash of colour.
A disciplined two-colour system — jet black and ivory — holds the brand together. A library of saturated flavour accents lives on the jar labels and the editorial photography, never on the brand itself. The result reads as both timeless and playful.
RGB 10 · 10 · 10
Brand & jar lids
Wordmark & copy
Hero photography
Flavour-label badges
04 / Packaging
Matte black jars.Colour-coded labels.One quiet system.
A flexible packaging architecture built around a single proprietary jar shape and a triangular black brand panel. Each flavour gets a colour-coded badge — saffron for coffee, blush for raspberry, purple for blackcurrant — so the lineup reads as one family from across the room and the individual product reads instantly up close.
05 / Editorial Photography
Lifestyle thatearns the brand.
Beyond pack shots, we built an editorial photography library that places Pajoux into the spaces its customers actually live — kitchens, poolsides, gift moments — so the brand has the assets to behave like a magazine, not a snack.
— A note on the work
Confectionery thattakes itself seriouslyso the customerdoesn't have to.— Studio note
06 / Website
An editorialcommerce flagship.
A custom Shopify build organised around collections (Chocolate, Nuts, Liquorices, Turkish Delight, Exclusive), with a gift card, branded bundles, and a Trustpilot-anchored social proof system. Built to convert without sacrificing the editorial pace. Live at pajoux.co.uk.
07 / Deliverables
Everythingshipped.
A full-stack luxury brand and commerce rollout — designed, photographed, built and launched by the studio.
- 01Wordmark & lockups
- 02Brand guidelines
- 03Triangular brand panel system
- 04Jar packaging architecture
- 05Flavour-badge colour system
- 06Label artwork (30+ SKUs)
- 07Gift box & bundle packaging
- 08Trustpilot-anchored social proof
- 09Editorial photography direction
- 10Lifestyle & travel campaign shoots
- 11Pack-front product photography
- 12Shopify eCommerce build
- 13Collection page templates
- 14Gift card system
- 15Bundle & subscription functionality
- 16Blog & news templates
