Brand · Web Design
Home Reps.One teamfor thewhole home.
A London property-maintenance company that does it all — bathrooms to rewires, a leak to a full refurb. We built a warm, human brand and a conversion-first website that turns 'I need someone reliable' into a booked job.
01 / The Brief
Every trade,one teamyou trust.
Home Reps handles the full spread of property maintenance — kitchens, bathrooms, electrical, plumbing, carpentry, painting, refurbishment and general handyman work — for homeowners and businesses across London. The promise is simplicity: instead of juggling separate contractors, you get one reliable, insured, certified team for everything.
Where a single-trade specialist sells expertise, a multi-trade maintenance brand sells trust and breadth at once. So the identity leads with people — a mark of two figures sheltering a home — and the website is built to reassure: clear services, certified-and-insured messaging, real testimonials, and a quote never more than a click away.
03 / The Mark, Both Ways
Warm on white,confidenton navy.
A friendly mark has to hold its warmth in both directions — navy on a clean white page, or reversed in white on the brand's deep navy. Balanced to the same weight, it stays approachable either way.
04 / Palette
Navy for trust.Amber fora warm welcome.
A dependable trade palette with a human touch. Deep navy carries the reliability and the credentials; a warm amber — softer than a pure safety yellow — handles the calls to action and the little window in the logo, a glow of 'someone's home'. Soft blue-grey and slate keep everything calm and credible.
The mark & type
CTAs & the window
Surfaces
Secondary type
— A note on the work
People don'thire a trade.They hiresomeone they'llhappily letinto their home.— Studio note
05 / Website
Built toearn thecall-back.
Every element works for conversion: a satisfaction-led promise, an instant 'I need… + postcode' availability checker, a full multi-trade services grid so visitors see their job is covered, certified-and-insured reassurance, real client testimonials, and quote CTAs throughout. A clear path from 'something needs fixing' to a booked visit. Live at homereps.london.
06 / Deliverables
What weshipped.
A focused brand-and-web engagement — identity plus a website built to generate bookings.
- 01Logo & 'people + home' mark
- 02Positive & reversed marks
- 03Colour & type system
- 04Service iconography
- 05Website design
- 06Website build
- 07Quote & availability flow
- 08Reviews & trust integration
