Brand · Web Design
Elgin Market.Organic,made easy.
An organic grocery and sustainable-living store — we built a refined, boutique brand and a full eCommerce experience that makes a deep, fresh catalogue feel as considered as a neighbourhood deli.
01 / The Brief
A deli feel,at groceryscale.
Elgin Market sells organic food and drink, natural skincare and sustainable-living products with next-day delivery. The category is crowded with two clichés — clinical big-box grocery and crunchy health-store — and Elgin wanted neither. They needed a brand that felt boutique and grown-up, and a store that could carry a deep, fresh catalogue without feeling overwhelming.
We built a refined identity around a burgundy serif badge and a warm cream palette, and a full eCommerce experience: clear category navigation, merchandised seasonal rows, ratings and stock cues, and a quick add-to-basket flow — premium in feel, effortless in use.
03 / Palette
Burgundy, cream,a fresh green.
A warm, appetising palette built for an organic shelf. Deep burgundy gives the brand its boutique authority; soft cream keeps it elegant and readable; a single fresh green handles the functional cues — in stock, in season, good to go. Premium without being precious.
RGB 123 · 45 · 58
The badge & primary type
Background & surfaces
In stock & produce cues
Body type & footer
— A note on the work
Premium groceryisn't aboutlooking expensive —it's aboutmaking 'organic'feel effortless.— Studio note
04 / Website
A big shop,beautifullymerchandised.
A full organic-grocery store that tames a deep catalogue: clear category icons (fruit, veg, meat, bakery, sweets), merchandised rows — Best of the Season, Farm Wilder, Top Savers — and product cards with ratings, stock status and one-tap quantity stepping. A premium boutique feel layered over genuine eCommerce depth. Live at elginmarket.com.
05 / Deliverables
What weshipped.
A focused brand-and-web engagement — identity plus a full eCommerce store.
- 01Logo & badge mark
- 02Colour & type system
- 03Category iconography
- 04eCommerce website design
- 05eCommerce build
- 06Category & product templates
- 07Merchandised home rows
- 08Basket & quantity UX
- 09Reviews & stock cues
