Brand · Web Design
Electric Works London.Any job,done right.
A full-service NICEIC-certified electrical contractor for London homes and businesses — we built a dependable brand and a conversion-first website that turns ‘I need an electrician’ into a booked engineer, fast.
01 / The Brief
One trusted teamfor everyelectrical job.
Electric Works London handles the full range of electrical work — installations, rewiring, fault-finding, fuse boards, lighting, EV points, testing and 24-hour emergencies — for domestic, commercial and industrial clients. Where a single-service brand can be narrow and focused, a full-service contractor has to signal range AND reliability at once: ‘whatever’s wrong, we can fix it, and you can trust us in your home.’
We built a dependable, professional identity and a conversion-first website: a credentials-led hero, a clear services grid covering the whole offer, prominent review proof, and a ‘Request Service’ form that’s never far from view. Even the team’s branded workwear was part of the system — a visible mark of a professional crew turning up at your door.
03 / Palette
Navy fordependable.Yellow forlive.
A trade palette engineered for trust and urgency. Deep electric navy carries the credentials and reliability; volt yellow — live, energised, attention-grabbing — drives the calls to action and nods to the trade itself. Clean white and steel grey keep everything legible and no-nonsense.
RGB 19 · 41 · 107
The mark & type
CTAs & live cues
Surfaces
Secondary type
— A note on the work
A full-service tradebrand has to saytwo things at once:‘we can do it all’and ‘you can trustus in your home.’— Studio note
04 / Website
Built towin the call.
Every element is tuned for conversion: Google, Trustpilot and Nextdoor proof up top, an outcome-led promise (‘done quickly, on time, within budget’), a complete electrical-services grid so visitors instantly see their job is covered, and a ‘Request Service Today’ form on a high-contrast navy-and-yellow block. A clear path from problem to booking. Live at electricworkslondon.co.uk.
05 / Deliverables
What weshipped.
A focused brand-and-web engagement — identity, branded workwear, and a website built to generate bookings.
- 01Logo & plug-and-bolt mark
- 02Colour & type system
- 03Branded workwear / fleece
- 04Electrical services icon set
- 05Website design
- 06Website build
- 07'Request Service' lead flow
- 08Reviews & credentials integration
