Brand · Packaging · eCommerce
Dorri.Naturallygood food.
An established UK retailer of nuts, dried fruit, olives and fine foods — we built a fresh, natural brand and a packaging-and-commerce system that turned a high-volume catalogue into a brand people actually love (1,000+ five-star reviews and counting).
01 / The Brief
A pantry ofgood things,one clear brand.
Dorri sells hundreds of products — nuts, seeds, dried fruit, olives and antipasti, Turkish delight, baklava, confectionery, coffee and tea — with next-day delivery and a fiercely loyal customer base. The challenge of a catalogue that broad is coherence: making a thousand SKUs feel like one trustworthy brand.
We built a fresh, natural identity around a green leaf-and-seed mark, a botanical-illustrated packaging system that works across every product, branded delivery packaging for the unboxing moment, and an eCommerce site designed to make a huge range feel easy to shop.
03 / Palette
Forest green,leaf lime,honest kraft.
A natural, appetite-friendly palette: a deep forest green for trust, a bright leaf lime for energy, honest kraft for the delivery experience. The greens do the heavy lifting; the product photography brings all the colour it needs.
RGB 46 · 107 · 47
Pouches & type
Botanical pattern
Shipping carton
Site & type ground
04 / Packaging
One patternfor the wholepantry.
The packaging hero is a hand-drawn botanical pattern — nuts, seeds, dried fruits rendered in lime on forest green — that wraps every pouch in the range. A clear window shows the product; the system scales from a single snack pack to a full shelf without ever losing its identity.
05 / The Unboxing
Made forthe doormat.
Because Dorri lives or dies on delivery, the box matters as much as the bag. A clean kraft shipping carton carries the mark to the doorstep — turning a routine parcel into a small brand moment, and a reason to reorder.
— A note on the work
A thousandproducts onlybecome a brandwhen they allfeel likeone promise.— Studio note
06 / Website
A big range,made easyto shop.
A clean, conversion-focused eCommerce site that tames a vast catalogue: clear category navigation, ratings-led product grids, a Trustpilot-anchored trust banner, and next-day delivery messaging front and centre. Built to turn browsers into repeat buyers. Live at dorri.co.uk.
07 / Deliverables
Everythingshipped.
A full-stack brand, packaging and eCommerce rollout — designed, photographed and built by the studio.
- 01Leaf-and-seed logo mark
- 02Logo lockups & reversed marks
- 03Brand guidelines
- 04Botanical pattern system
- 05Pouch packaging (multi-size)
- 06Clear-window pack format
- 07Branded shipping cartons
- 08Pack & lifestyle photography direction
- 09Colour & type system
- 10eCommerce website design
- 11eCommerce build
- 12Category & product templates
- 13Trustpilot & reviews integration
- 14Next-day delivery UX
