Brand · Packaging

Daruk.A productof purpose.

A premium UK supplement brand built on functional mushrooms and intentional living — we created an apothecary identity and a packaging system with the quiet confidence of a wellness ritual, not a vitamin aisle.

Client
Daruk
Sector
Health / Supplements
Scope
Brand · Packaging
Location
United Kingdom

01 / The Brief

Wellness witha sense ofceremony.

Daruk makes functional, mushroom-based food supplements for modern wellbeing — stress and fatigue, focus, sleep. In a market split between clinical white bottles and loud fitness branding, they wanted something rarer: a brand that felt considered, premium and a little spiritual — a ritual you’d want on the shelf, not hidden in a cupboard.

We built an apothecary identity around a rising-phoenix mark and a gold-on-black palette, and a packaging system on amber glass that signals craft and care at a glance — benefit-led, calm, and unmistakably premium.

Brand & packaging — no website
02 / Identity
Daruk primary mark — gold phoenix-rising icon inside a thin gold circle above the DARUK® wordmark and 'Product of Purpose' tagline
Primary mark
A phoenix rising — renewal, purpose, and a brand that means it.

03 / Palette

Gold, amber,and a calm black.

A warm, precious palette — Daruk gold for the mark, amber cognac drawn from the glass, a calm black ground and a soft cream for type. It reads as apothecary, not pharmacy: premium, natural, and quietly serious about what’s inside.

01 / Primary
Daruk Gold#C9A24B
RGB 201 · 162 · 75
Mark & lockup
02 / Glass
Amber Cognac#6B3410
Apothecary glass
03 / Ink
Black#0A0A0A
Ground & ritual
04 / Paper
Warm Cream#F0E4D2
Label type

04 / Packaging

Amber glass,gold, andnothing wasted.

Each supplement lives in amber apothecary glass with a gold lid — a format that protects the contents and signals the price point in one move. The label system leads with benefit and reassurance: clear product naming, dietary ticks, capsule count, and a ‘with mushroom’ cue, all balanced around the phoenix mark.

04.1  /  Stress & Fatigue — 60 capsulesAmber apothecary jar
Daruk Stress & Fatigue — amber apothecary jar with gold lid, phoenix mark, serif product name, benefit ticks and 'With Mushroom' cue, on black

— A note on the work

Premium isn’ta colour or agold lid — it’sthe feeling thatsomeone meant it.
— Studio note

05 / Deliverables

What weshipped.

A focused brand-and-packaging engagement — identity plus a scalable supplement packaging system.

  • 01Phoenix logo & mark
  • 02Logo lockups & tagline
  • 03Brand guidelines
  • 04Colour & type system
  • 05Amber-jar packaging system
  • 06Label artwork & layout
  • 07Benefit & dietary icon system
  • 08Product-naming framework
  • 09Pack-front photography direction

Next up

Back to work
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