Brand Identity
Compare Supplements.Clarity,by design.
A supplement-comparison brand in a category addicted to noise — we gave it the opposite: a calm, confident monochrome identity built around a single circular monogram.
01 / The Brief
A calm markin a loudcategory.
Compare Supplements helps people cut through the marketing and find the right products at the right price. The supplement category is a wall of neon, capital letters and hype — so standing out meant doing the opposite: looking trustworthy, editorial and quiet.
We designed a single, ownable monogram — a circular ‘C’ with capsule-like terminals — paired with a soft lowercase wordmark. The entire system is monochrome by intent: no colour, no noise, just clarity. The kind of mark you trust to give you a straight answer.
03 / The mark
One mark,built towork anywhere.
A confident monogram has to hold up in both directions — glowing white on a dark app screen, or crisp black on a clean page. We delivered both, balanced to the same optical weight.
04 / Palette
Three values.No colour.On purpose.
In a category that shouts in neon, restraint is the loudest move. Black, white and a single grey — a system disciplined enough to feel like a verdict you can trust.
RGB 10 · 10 · 10
Type & reversed mark
Positive mark & ground
Captions & rules
— A note on the work
In a categoryaddicted to noise,the boldest thinga brand can dois stay calm.— Studio note
05 / Deliverables
What weshipped.
A focused identity engagement — a monogram and the system to use it.
- 01Circular 'C' monogram
- 02Logo lockup with wordmark
- 03Positive & reversed marks
- 04Monochrome colour system
- 05Logo usage guidance
