Brand · Web Design

Chatfield Dental.A friendlierkind of dentist.

An NHS and private dental and implant centre in Battersea — we built a warm, trustworthy identity and a reassuring website designed to win local patients and make booking effortless.

Client
Chatfield Dental & Implant Centre
Sector
Healthcare / Dental
Scope
Brand · Web
Location
Battersea, London

01 / The Brief

Quality dentistry,minus thecold clinic feel.

Chatfield Dental & Implant Centre is a well-regarded Battersea practice offering NHS and private care — preventive, cosmetic, orthodontic and restorative — with a particular strength in putting nervous patients and children at ease. They needed a brand and website that felt as warm and welcoming as the team themselves.

We built a friendly, approachable identity around a serif wordmark and a signature smile device, and a clean, reassuring website that surfaces treatments, practice hours and a one-step registration form — designed to convert ‘dentist in Battersea’ searches into booked appointments.

Visit live site
02 / Identity
Chatfield Dental & Implant Centre primary mark — royal-blue 'Chatfield' serif wordmark with a light-blue smile-and-tooth device curving above and 'Dental & Implant Centre' below
Primary mark
A serif wordmark, a single blue smile — warmth and credibility in one mark.

03 / Palette

Royal blue,sky blue,a friendly smile.

A blue-led palette that signals trust without coldness. Royal indigo grounds the brand with authority; cornflower and sky blues keep it warm and human; the light ‘smile blue’ carries the signature device. The result reads as competent and kind — exactly the balance a family dentist needs.

01 / Primary
Royal Indigo#2E3192
RGB 46 · 49 · 146
Wordmark & type
02 / Accent
Cornflower Blue#5B7FD4
Buttons & CTAs
03 / Highlight
Sky Blue#C7DBF5
Treatment cards
04 / Detail
Smile Blue#7BB0E0
The smile device

— A note on the work

People choosea dentist theytrust. So thebrand had to feellike a handshake.
— Studio note

04 / Website

A reassuringdigital reception.

A warm, photography-led website built around the team: a friendly hero, clear treatment cards (Invisalign, implants, veneers, bonding, whitening), a one-step registration form, and practice hours front and centre. Designed to reassure and convert. Live at chatfielddental.co.uk.

04.1  /  Homepage — Full scrollchatfielddental.co.uk
chatfielddental.co.uk
Chatfield Dental homepage — friendly team hero, blue rounded treatment cards, welcome section, Register Today form and Practice Hours

05 / Deliverables

What weshipped.

A focused brand-and-web engagement — identity plus a website built to generate enquiries.

  • 01Logo & wordmark
  • 02Smile-and-tooth brand device
  • 03Colour & type system
  • 04Website design
  • 05Website build
  • 06Treatment card system
  • 07Registration & enquiry form
  • 08Practice information & hours

Next up

Back to work
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