Brand · Packaging · Web · Social
90 On The Green.Street food,served sharp.
A London burger and hot-dog joint with serious ambition and a smart, restraint-driven brand built around a double-burger monogram — extended across packaging, delivery aggregators, and a Shopify-style menu-and-ordering website.
01 / The Brief
A neighbourhood spotthat punches up.
90 On The Green is an independent London burger and Texan hot-dog spot — small kitchen, big appetite, growing delivery footprint on UberEats and Deliveroo. They came to us needing a brand that could hold its own next to the chains without becoming one of them: distinctive packaging, a confident menu identity, and a digital storefront that did the basics brilliantly.
We delivered a flexible identity built around a double-burger monogram, a full kraft-led packaging system, a paid-social creative kit calibrated for UberEats and Deliveroo placements, and a clean menu-and-ordering website.
9 + 0 = two burgers. The red line is the patty.
Primary mark03 / Palette
Charcoal, kraft,a single red line.
A four-colour system organised around the packaging. Charcoal-green for ink and structure, poppy red for the brand’s signature ‘patty’ accent, kraft brown for paper and bags, and saffron yellow for campaign moments — the colour the brand uses when it wants to be loud.
RGB 58 · 69 · 64
Ink & structure
The patty line
Paid social & menu
Bags & boxes
04 / Packaging
Kraft paper,sharp ink,no nonsense.
A full hospitality packaging system — takeaway bags, burger boxes, hot-dog trays, cups, wraps, greaseproof paper — built around a single colour-on-kraft printing technique so the brand stays crisp across formats and the unit cost stays sane.
05 / Social & campaign
Loud when itneeds to be.
Paid social and aggregator listings live in a separate visual gear — high-contrast yellow tiles, condensed display type, and product hero shots designed to win the swipe on a phone screen and the click on UberEats.
— A note on the work
A burger brandthat doesn’tshout —but doesn’twhisper either.— Studio note
06 / Website
Menu, ordering,done properly.
A clean menu-and-ordering site that surfaces what matters — today’s menu, hours, location, and one-tap routing to UberEats and Deliveroo — without the kitchen-sink syndrome that plagues most restaurant websites. Live at 90onthegreen.co.uk.
07 / Deliverables
Everythingshipped.
A full hospitality brand and digital rollout — designed, packaged, photographed and built by the studio.
- 01Double-burger monogram
- 02Wordmark & lockups
- 03Brand guidelines
- 04Kraft packaging system
- 05Takeaway bags (multiple sizes)
- 06Burger boxes & hot-dog trays
- 07Hot & cold drink cups
- 08Branded greaseproof paper
- 09Menu boards (in-store)
- 10Menu cards & inserts
- 11Paid-social creative kit
- 12UberEats & Deliveroo creative
- 13Instagram content templates
- 14Food photography direction
- 15Website design & build
- 16Aggregator integration & routing
