Brand · Print · Web

1A Orthodontics.A smile worthremembering.

A complete identity system for an independent specialist orthodontic practice in South West London — from the gold-foil mark to the website, signage and patient take-home kits.

Client
1A Orthodontics
Sector
Specialist Healthcare
Scope
Identity · Print · Web
Location
Wandsworth, London

01 / The Brief

A practiceworth remembering.

1A Orthodontics is a specialist orthodontic clinic on Freshford Street in Wandsworth — an independent practice delivering Invisalign and fixed treatments to teens and adults across South West London.

The team came to us wanting an identity that felt genuinely premium — closer to private healthcare than high street dentistry. We delivered a complete brand system: from the gold-foil mark to the website, stationery, in-clinic signage and the take-home patient kits.

Visit live site
02 / Identity
1A Orthodontics primary logo
Primary mark

03 / Palette

Slate, gold,cream.

A restrained four-colour system. Slate navy anchors the brand with a sense of clinical confidence; antique gold appears only as foil or accent — never filled — to keep it precious; soft cream gives the print system its premium weight.

01 / Primary
Slate Navy#3D4D5C
RGB 61 · 77 · 92
PMS 432 C
02 / Foil
Antique Gold#B89766
PMS 871 C
03 / Paper
Soft Cream#F2EDE4
Uncoated stock
04 / Accent
Pale Sage#9BA8A0
Detail only

04 / Print & Stationery

A systemprinted with care.

Business cards in two stocks, foil-blocked letterheads, slate-navy envelopes sealed in gold wax, and bespoke presentation folders — every paper touchpoint composed as part of the same conversation.

04.1  /  Hero flat-layStationery system
1A Orthodontics full stationery flat-lay — business cards, letterheads, envelopes, folders and wax seals
04.2  /  Cards & signage
Business cards, letterhead detail and exterior practice signage
04.3  /  Patient kit
Branded patient take-home kit — paper bag, toothpaste, mouthwash and aligner case

— A note on the work

Every touchpoint a patient holds— from a business cardto a take-home aligner case —was treated as part of thesame conversation.
— Studio note

05 / Patient Experience

The brand,brought home.

Branded totes, gift hampers and a full aftercare kit — designed so the moment a patient leaves the practice, the brand keeps speaking quietly on their kitchen counter.

05.1  /  Merchandise & giftingTotes, hampers, aftercare
Navy branded tote bag with gold foil logo and seasonal hamper gift box

06 / In-practice

At homein the practice.

Brushed-brass interior signage, branded chairside screens, and a refined wayfinding system — the identity carried through every surface a patient sees, from reception to recliner.

06.1  /  Signage & interiorTreatment & waiting
1A Orthodontics clinic interior — branded treatment screen and gold logo wall feature

07 / Website

The digitalfront door.

A bespoke responsive site built around the brand — clear treatment journeys, finance options, and a quiet booking flow that turns curiosity into consultations. Live at 1aorthodontics.com.

07.1  /  Across devicesResponsive design
1A Orthodontics website shown on laptop and tablet alongside the reception desk

08 / Deliverables

Everythingshipped.

A full identity rollout covering brand, print, environmental and digital — every asset designed, produced and installed by the studio.

  • 01Primary logo & lockups
  • 02Brand guidelines
  • 03Business cards (foil & matte)
  • 04Letterhead & comp slips
  • 05Envelopes & wax seals
  • 06Presentation folders
  • 07Practice signage
  • 08Interior logo install
  • 09Chairside screen graphics
  • 10Patient take-home kits
  • 11Branded toothpaste & mouthwash
  • 12Aligner cases
  • 13Tote bags & gift hampers
  • 14Website design & build
  • 15Photography art direction
  • 16Social templates

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